Ft. Worth TMS economical impact

Ft. Worth TMS economical impact

Post by Jimmy Deari » Thu, 10 Apr 1997 04:00:00

From an economic impact standpoint, the track's opening exceeded Fort
Worth officials' hopes. The Chamber of
                   Commerce estimates that the track generated $35.9
million in economic impact for Fort Worth, including $359,000 in
                   sales tax receipts. And officials say that of
258,141 tickets sold to races on Saturday and Sunday, about 46 percent
                   were purchased by people from outside the 150-mile
Dallas-Fort Worth radius.

                   More than 1,000 journalists from across the nation
covered the races, officials said, noting that the city gained
                   incalculable exposure from CBS' live coverage of
Sunday's race.

                   "I think it's everything we hoped it would be,"
Mayor Ken Barr said of the speedway. "Texas Business Magazine . . .
                   said every NASCAR race is the equivalent of having
the Super Bowl in your city. This city just got a Super Bowl
                   every year. What's here is worth all the effort it
took in getting it here."