From an economic impact standpoint, the track's opening exceeded Fort
Worth officials' hopes. The Chamber of
Commerce estimates that the track generated $35.9
million in economic impact for Fort Worth, including $359,000 in
sales tax receipts. And officials say that of
258,141 tickets sold to races on Saturday and Sunday, about 46 percent
were purchased by people from outside the 150-mile
Dallas-Fort Worth radius.
More than 1,000 journalists from across the nation
covered the races, officials said, noting that the city gained
incalculable exposure from CBS' live coverage of
"I think it's everything we hoped it would be,"
Mayor Ken Barr said of the speedway. "Texas Business Magazine . . .
said every NASCAR race is the equivalent of having
the Super Bowl in your city. This city just got a Super Bowl
every year. What's here is worth all the effort it
took in getting it here."