Looking this up, the origins seem to stem from an (in)famous press
conference held just after the World Cup Final in Rome in 1990, where
the U.S. rolled out Henry Kissinger and tried to tell the world that
Americans really liked soccer despite the fact that next to nobody
watched the '90 finals, and that by the way wouldn't it be a really
neat idea if the '94 finals were played in quarters instead of halves?
Admittedly, most of the original organising committee are long gone,
but talk about getting off on the wrong foot...
"Hull are the Tigers so they play in Tiger strip. By the same logic,
Wimbledon will soon be playing in brown" -- Danny Baker