US TV: AC Milan-PSG live on * ESPN2 *

US TV: AC Milan-PSG live on * ESPN2 *

Post by Oliver T » Thu, 13 Apr 1995 04:00:00


After seeing the listings in the latest issue of _Soccer_America_,
I decided call ESPN's Curt Pires today (April 12) to get the correct
information regarding next week's AC Milan vs Paris Saint Germain telecast.
Mr. Pires confirmed what _Soccer_America_ listed:

The live telecast on Wednesday April 19 will be on * ESPN2 * with
pre-game at 2pm Eastern Time and kickoff at 2:30pm Eastern Time.
ESPN will have a taped telecast on Thursday April 20 at 1pm Eastern time.

Why will the live telecast be on ESPN2 instead of ESPN?  ESPN will
have live America's Cup Yachting at 4pm Eastern Time.  The America's Cup
telecasts have plenty of corporate sponsorships while European Cup soccer
telecasts in the US have NO corporate sponsorship.  File this lesson under
"Sports Television Business 101".

Mr. Pires also told me the rating for last week's Paris SG vs AC Milan
match:  0.2 (126000 homes).  This is even worse that last October's
Manchester United vs Barcelona match (0.3).  Perhaps CBS college basketball
analyst Billy Packer is right about Neilsen ratings not being too
reliable.  There is absolutely no way anyone could convince me that
the advertising blitz prior to the PSG-AC Milan match actually turned
AWAY viewers.  The technology will be available to poll every TV/VCR/cable box
some day so we won't have to rely on "scientific" sampling.

With that 0.2 rating for PSG-Milan, our 1-million-to-1 long-shot fax
campaign to get Ajax-Bayern Munich now has no chance.  Oh well, we had to
try.

Mr. Pires will leave ESPN this Friday April 14 for his new position at
syndicator Creative Sports.  Publishers and members
of the press * ONLY * may refer all future soccer programming inquiries to
ESPN Publicist Josh Krulewitz at (203)585-2319.  The

programming inquiries.  We'll ask Mr. Krulewitz about this next week.

Ordinary viewers should continue to direct all soccer programming
questions to the viewers hotline at (203)585-2236.  The hotline
is staffed Mondays-Fridays at 9:30am-4:30pm Eastern Time.

==
Oliver Tse             _Soccer_on_US_TV_ (available ONLY on World Wide Web)  
316 Thurston Ave B-21  <http://www.best.com/~olivert/soccer/tv-info.html>
Ithaca NY 14850  USA   "Let's do it right": 1-line clock/scoreboard/ad logo

 
 
 

US TV: AC Milan-PSG live on * ESPN2 *

Post by GarethR » Fri, 14 Apr 1995 04:00:00

Quote:
>>With that 0.2 rating for PSG-Milan, our 1-million-to-1 long-shot fax
>>campaign to get Ajax-Bayern Munich now has no chance.  Oh well, we had
to
>>try.

Nielsen needs to add in the number of viewers who taped 2 hours of
bleeding
stock car racing on Thursday, having gone by the schedule in their TV
Guide.

If ESPN gets late sponsorship to show it live, great, but please replay it
when
you had originally planned to.  Not all of us watch much ESPN to see the
game
was going out live.

Cheers,
Gareth.

 
 
 

US TV: AC Milan-PSG live on * ESPN2 *

Post by Paul Mayna » Sat, 15 Apr 1995 04:00:00

: Mr. Pires also told me the rating for last week's Paris SG vs AC Milan
: match:  0.2 (126000 homes).  This is even worse that last October's
: Manchester United vs Barcelona match (0.3).  Perhaps CBS college basketball
: analyst Billy Packer is right about Neilsen ratings not being too
: reliable.  There is absolutely no way anyone could convince me that
: the advertising blitz prior to the PSG-AC Milan match actually turned
: AWAY viewers.  The technology will be available to poll every TV/VCR/cable box
: some day so we won't have to rely on "scientific" sampling.

Well it's not bad for a game that wasn't even supposed to be on.
The ad's on ESPN the day prior to the match don't come close to making up
for the fact that it was listed in the TV Guide for the next day.
I think it was stupid for ESPN to make that sort of change at the last
minute. I think more people probably ended up tuning in on Thursday than
saw the game on Wed. Besides 2:30 EDT is horrible for a televised event,
most people are at work or in school at this time.

 
 
 

US TV: AC Milan-PSG live on * ESPN2 *

Post by Tomi Koivusaa » Wed, 19 Apr 1995 04:00:00

: Well it's not bad for a game that wasn't even supposed to be on.
: The ad's on ESPN the day prior to the match don't come close to making up
: for the fact that it was listed in the TV Guide for the next day.
: I think it was stupid for ESPN to make that sort of change at the last
: minute. I think more people probably ended up tuning in on Thursday than
: saw the game on Wed. Besides 2:30 EDT is horrible for a televised event,
: most people are at work or in school at this time.

 why dont you shut up! it was LIVE! that made it 1,000 times better, that's
what it's all about.

 
 
 

US TV: AC Milan-PSG live on * ESPN2 *

Post by Rob Pere » Wed, 19 Apr 1995 04:00:00

Quote:

> >>With that 0.2 rating for PSG-Milan, our 1-million-to-1 long-shot fax
> >>campaign to get Ajax-Bayern Munich now has no chance.  Oh well, we had
> to
> >>try.

Part of ESPN's problem is that they are broadcasting very little
soccer.  There is not a regular time when fans can tune in and be
sure to catch a game (even Latin Futbol Weekly is gone [to ESPN2?])
It is difficult to keep up with what is going on unless you
have enough time to wade through all the pro/anti (insert your
favorite/most hated Premier league team here) stuff in this newsgroup.
Prior to that broadcast I had never seen PSG play a game, despite
the fact that they were undefeated in the previous rounds.  
If ESPN would make the commitment to make games available the
audience would come.  
IMHO they should have filled the gap left by the hockey and baseball
strikes with futbol.  This was a golden opportunity to build a loyal
audience in the states that just went completely by.

Rob