After seeing the listings in the latest issue of _Soccer_America_,
I decided call ESPN's Curt Pires today (April 12) to get the correct
information regarding next week's AC Milan vs Paris Saint Germain telecast.
Mr. Pires confirmed what _Soccer_America_ listed:
The live telecast on Wednesday April 19 will be on * ESPN2 * with
pre-game at 2pm Eastern Time and kickoff at 2:30pm Eastern Time.
ESPN will have a taped telecast on Thursday April 20 at 1pm Eastern time.
Why will the live telecast be on ESPN2 instead of ESPN? ESPN will
have live America's Cup Yachting at 4pm Eastern Time. The America's Cup
telecasts have plenty of corporate sponsorships while European Cup soccer
telecasts in the US have NO corporate sponsorship. File this lesson under
"Sports Television Business 101".
Mr. Pires also told me the rating for last week's Paris SG vs AC Milan
match: 0.2 (126000 homes). This is even worse that last October's
Manchester United vs Barcelona match (0.3). Perhaps CBS college basketball
analyst Billy Packer is right about Neilsen ratings not being too
reliable. There is absolutely no way anyone could convince me that
the advertising blitz prior to the PSG-AC Milan match actually turned
AWAY viewers. The technology will be available to poll every TV/VCR/cable box
some day so we won't have to rely on "scientific" sampling.
With that 0.2 rating for PSG-Milan, our 1-million-to-1 long-shot fax
campaign to get Ajax-Bayern Munich now has no chance. Oh well, we had to
Mr. Pires will leave ESPN this Friday April 14 for his new position at
syndicator Creative Sports. Publishers and members
of the press * ONLY * may refer all future soccer programming inquiries to
ESPN Publicist Josh Krulewitz at (203)585-2319. The
programming inquiries. We'll ask Mr. Krulewitz about this next week.
Ordinary viewers should continue to direct all soccer programming
questions to the viewers hotline at (203)585-2236. The hotline
is staffed Mondays-Fridays at 9:30am-4:30pm Eastern Time.
Oliver Tse _Soccer_on_US_TV_ (available ONLY on World Wide Web)
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