The New Zealand Rugby Football Union tonight announced Philips NZ Ltd as the
international Rugby Series Sponsors for the next two years.
The New Zealand company, which has had a relationship with the All Blacks
for the last five years, will sponsor all domestic, Tri-Nations and
Bledisloe Cup tests played in New Zealand for the next two years, including
the Rugby World Cup year.
Visiting teams to New Zealand this year are England, Tonga, South Africa and
NZRFU CEO David Moffett announced the sponsorship prior to the kickoff of
the Steinlager Challenge match between New Zealand Barbarians and New
Zealand A at North Harbour Stadium tonight.
"Philips has the leading edge in technology and innovation through their
products and services, which mirrors the brand values that our All Blacks
strive and pursue with excellence," said Mr Moffett.
"Last season's international series was sponsored by Philips and the NZRFU
welcomes their on-going commitment to the All Blacks and New Zealand rugby."
Roger Finn, Philips NZ Ltd Chief Executive, describes the association
between the two brands as a natural alliance.
He said; "As the All Blacks lead the way in the professional rugby
enviroment, they demonstrate the world class attributes which we at Philips
As friends and fans of the team, we are fortunate to be enjoying a vintage
era of All Black rugby, whereby their innovation, style and winning attitude
capture the imagination of the sporting world."
The Philips International Rugby Series commences this Saturday, June 13,
when England opens its five match tour to New Zealand against New Zealand A
Other matches on the tour include the New Zealand Academy in Invercargill on
June 16 and New Zealand Maori in Rotorua on June 23, with Test matches at
Carisbrook and Eden park on June 20 and 27 respectively.
Tonga's five match tour to New Zealand includes games against
Counties-Manukau, Thames Valley, New Zealand Maori, New Zealand Academy and
New Zealand A.
The Philips International Rugby Series is completed with the Tri-Nations
test against South Africa in Wellington on July 25, and the Tri-Nations and
Bledisloe Cup Test against Australia in Christchurch on 1 August 1998.
The South African match is of particular significance as it is the 50th Test
match ever played between the two countries.
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