Advertising on a winning car

Advertising on a winning car

Post by spangl » Tue, 12 May 1998 04:00:00

Hi,

Looking at the television coverage from the last few GPs, the silver arrows
are not really the centre of attention because they are so far in front.
Would West, Sun, and all their other sponsors get upset that the cars are
so _good_ that they are not on the screen as often as, say, the Ferrari or
Benneton cars? Or is it enough to be associated with a winning team?

Then again, answering my own question, I suppose they get the ultimate
prize when their name is plastered all over the chap at the top of the
podium.

Er... I'll get my coat...

--
Chris Collins
ICQ: 11750953
http://www.rasf1.org - Official RASF1 Website
http://www.sarah.org - RASF1-sponsored racer