by SRKworld.com kaput?
Shah Rukh has taken the closing down of his dream
project SRKworld.com very personally. It is believed
that SRKworld will be purchased by B4U. Which would
render the 35 odd staff members jobless.Apparently,
Shah Rukh had no other option but to take this decision,
as the losses were phenomenal.
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But what is said to have hurt Shah Rukh more is that
his website didn't become the revenue-generating site
he had envisioned it to be.
Also the merchandising was an utter flop,
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which meant that there were no buyers for the
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ShahRukh-endorsed goods?