"Nationwide" Tour and Champions Tour (sponsor independent)

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Coop » Fri, 01 Nov 2002 09:01:08


Funny how the Senior Tour is now the Champions Tour but the Buy.com tour is now
the Nationwide Tour; it is just me or do you find it odd how one tour is named
after a sponsor (which means the tour's name is almost guaranteed to change in
the future) but the Champions Tour is sponsor independent.
Cooper
'I live for those crisp, pinching iron shots." (me)
"The more I know, the less I understand." (Don Henley)
 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by (dp » Fri, 01 Nov 2002 09:10:14

Quote:

> Funny how the Senior Tour is now the Champions Tour but the Buy.com tour is now
> the Nationwide Tour; it is just me or do you find it odd how one tour is named
> after a sponsor (which means the tour's name is almost guaranteed to change in
> the future) but the Champions Tour is sponsor independent.
> Cooper

Would you watch 'The Depends Tour' ?

(A.  Depends)

--

      http://www.rec-sport-golf.com/members/?rollcall=hayesd

Troll Intolerant: http://rec-sport-golf.com/newsgroup/philosophy.html

     sory bro, What's PI you talking about? bit lost here.
     Is it a video tape? regards, R
              -- A Perfect Impact Testimonial

 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Coop » Fri, 01 Nov 2002 20:44:49

I realized after my previous post that what this all really means is that the
Senior Tour can't get a lead sponsor...but why then doesn't the reg tour have a
lead sponsor? Would you think that all this tour branding stuff would have tour
names that were sponsor-independent....the reg tour's success didn't require a
lead sponsor.
Cooper
'I live for those crisp, pinching iron shots." (me)
"The more I know, the less I understand." (Don Henley)

 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Doug Mai » Sat, 02 Nov 2002 00:58:22

Quote:

> Funny how the Senior Tour is now the Champions Tour but the Buy.com tour is now
> the Nationwide Tour; it is just me or do you find it odd how one tour is named
> after a sponsor (which means the tour's name is almost guaranteed to change in
> the future) but the Champions Tour is sponsor independent.
> Cooper
> 'I live for those crisp, pinching iron shots." (me)
> "The more I know, the less I understand." (Don Henley)

The AAA tour was first the Hogan tour, sponsored by the equipment company.  Then it
was the Nike tour, ditto.  Last couple of years Buy dot com, now it's a car rental
company.  This is its history.

I'm not certain each of the individual events has a title sponsor, the way the
regular and 50+ tour does so it needed a title sponsor to start the whole idea of a
heading up-heading down tour.  That was what Hogan did, and the format has stuck.

There are some smaller tours that are title branded too: Hooters, Golden Bear

The PGA obtained some sort of long term commitment from Nationwide in an effort to
avoid the re-naming problem.  What it really needs is a generic name that is not
brand dependent.  The junior tour, the development tour, the minors, etc.

(Here's another marketing gold mine:  Isn't the "mini tour" the ideal opportunity
for BMW to showcase they new MINI?)

--
Doug Main

 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Matt Aamol » Sat, 02 Nov 2002 07:54:38

I'm bothered by the fact that they changed from the logo with 'Plus Fours'


Quote:
> Funny how the Senior Tour is now the Champions Tour but the Buy.com tour
is now
> the Nationwide Tour; it is just me or do you find it odd how one tour is
named
> after a sponsor (which means the tour's name is almost guaranteed to
change in
> the future) but the Champions Tour is sponsor independent.
> Cooper
> 'I live for those crisp, pinching iron shots." (me)
> "The more I know, the less I understand." (Don Henley)

 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Kevin D. Tim » Sat, 02 Nov 2002 07:59:40

Quote:

> The AAA tour was first the Hogan tour, sponsored by the equipment company.  Then it
> was the Nike tour, ditto.  Last couple of years Buy dot com, now it's a car rental
> company.  This is its history.

FYI, Nationwide is not a car rental company, they sell insurance.

KT

 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Frostbac » Sat, 02 Nov 2002 10:36:08

Rant on....

The thing I never liked about the Senior Tour is the idea that golf owes
ex PGA Tour players something, and that's the senior tour. In any event
whatsoever, PGA Tour players were/are paid for their efforts, and made
free choices in a free society. Golf owes them nothing; they owe golf a
lot.

They also trot out the marquee name hypothesis; totally idiotic, of
course, except for Jack Nicklaus and Arnold Palmer (maybe a little Gary
Player too!). The result is that it's tough for non ex PGA Tour players
to get onto the senior tour, despite the fact that the Larry laoretti's
winning big tournaments and the Jim Aherns beating Hale Irwins in head
to head showdowns is one of the most compelling aspects of the Senior
Tour. The plan, as it appears, will give us fewer Alan Doyles, and make
it more difficult for the Gary McCords and Bruce Fleishers because they
want to give a free pass to multiple PGA Tour winners. The Andy Beans
and Gary Koch's can't qualify with a system grossly stacked in their
favor, so they have to give them a pass, and punt the Larry Laorettis.
Fine by me, as long as I don't have to watch. I would much rather see
some old driving range pro realize a dream, get onto the senior tour and
shoot 63's to win than watch Andy Bean shoot 71's. In fact, I could care
less about what Andy Bean might shoot anyways. Anyone who thinks Andy
Bean and Gary Koch are marquee names in the world of sports
entertainment needs to lay off the coca leaves.

The Chump Tour is going to kill off the senior tour, except for a few
people who think it is a big deal to watch Ben Crenshaw shoot a 70 on an
easy golf course, no one will watch.

Hey Tim, it's in the game! It's not in the name. Good golf sells itself.
Bad golf can't be sold.

rant off....for now!

Rob
--
__________________________________________________________________

Service is the rent we pay for being

RSG Masters 2002 ( http://home.att.net/~janellenrob/RSG-MS_02.html )

RSG Masters 2003 ( http://home.att.net/~janellenrob/RSG-MS-03P.html )
__________________________________________________________________

 
 
 

"Nationwide" Tour and Champions Tour (sponsor independent)

Post by Doug Mai » Sat, 02 Nov 2002 14:34:12

Quote:


> > The AAA tour was first the Hogan tour, sponsored by the equipment company.  Then it
> > was the Nike tour, ditto.  Last couple of years Buy dot com, now it's a car rental
> > company.  This is its history.

> FYI, Nationwide is not a car rental company, they sell insurance.

> KT

Oh.  I guess they've got a little marketing and brand identification work to do.

--
Doug Main