Roger Federer to front Gillette sensitive campaign

Roger Federer to front Gillette sensitive campaign

Post by Giovann » Sat, 05 Jun 2010 02:05:06

Gillette has confirmed that tennis player Roger Federer will front its
new campaign sensitive skin campaign.

Gillette, which is owend by Procter & Gamble, is promoting its recent
accreditation by the British Skincare Foundation, and claims it is the
first razor brand to achieve the accreditation.

The campaign launches this week with TV and press activity. The
campaign has been localised in the UK to feature a grass tennis court,
while in ad spots around the globe, the campaign will feature hard
tennis courts.

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A digital and PR campaign will follow later in the summer in time for
the Wimbledon Championship.

The world number one tennis player will star on his own in the shaving
brands campaign, which focuses on sensitive skin.

Federer has previously starred in Gillettes advertising alongside
shamed golfer Tiger Woods and footballer Thierry Henry.

James Nunn, P&G grooming brand communications manager, says: Gillette
never stepped away from celebrity brand ambassadors but we will dial
their use up or down depending on the relevance of the campaign.