NEW YORK -- From a TV standpoint, it was a straight-sets loss: John
McEnroe's talk show was axed Friday by CNBC after barely six months on the
air. McEnroe may have had more people watch his tennis matches -- in
person -- than watched his talk show some nights.
The show was averaging 75,000 viewers a night, less than half of the
viewership for business programming in the time slot before "McEnroe" went
on the air. On some nights, it didn't get a Nielsen Media Research rating at
all, meaning the audience was too small to measure.
It will be replaced next month by "The Big Idea," a talk show with
advertising executive Donny Deutsch as host, which has run on CNBC
occasionally as a special.
CNBC is happier with comic Dennis Miller, whose talk show is doing better in
CNBC has been trying for the past two years to create a prime-time identity.
Most of its business-oriented viewers flee when the workday's done.
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