Are You Kidding Me? Johnny Mac Gets Canned

Are You Kidding Me? Johnny Mac Gets Canned

Post by jeffrey hyma » Sun, 05 Dec 2004 07:59:12


http://www.southflorida.com/movies/sns-ap-tv-mcenroe,0,4187476.story?...

NEW YORK -- From a TV standpoint, it was a straight-sets loss: John
McEnroe's talk show was axed Friday by CNBC after barely six months on the
air. McEnroe may have had more people watch his tennis matches -- in
person -- than watched his talk show some nights.

The show was averaging 75,000 viewers a night, less than half of the
viewership for business programming in the time slot before "McEnroe" went
on the air. On some nights, it didn't get a Nielsen Media Research rating at
all, meaning the audience was too small to measure.

It will be replaced next month by "The Big Idea," a talk show with
advertising executive Donny Deutsch as host, which has run on CNBC
occasionally as a special.
CNBC is happier with comic Dennis Miller, whose talk show is doing better in
the ratings.

CNBC has been trying for the past two years to create a prime-time identity.
Most of its business-oriented viewers flee when the workday's done.

---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.802 / Virus Database: 545 - Release Date: 26/11/2004

 
 
 

Are You Kidding Me? Johnny Mac Gets Canned

Post by The Terminat » Mon, 06 Dec 2004 09:08:16

Quote:

> http://www.southflorida.com/movies/sns-ap-tv-mcenroe,0,4187476.story?...

> NEW YORK -- From a TV standpoint, it was a straight-sets loss: John
> McEnroe's talk show was axed Friday by CNBC after barely six months on the
> air. McEnroe may have had more people watch his tennis matches -- in
> person -- than watched his talk show some nights.

> The show was averaging 75,000 viewers a night, less than half of the
> viewership for business programming in the time slot before "McEnroe" went
> on the air. On some nights, it didn't get a Nielsen Media Research rating at
> all, meaning the audience was too small to measure.

> It will be replaced next month by "The Big Idea," a talk show with
> advertising executive Donny Deutsch as host, which has run on CNBC
> occasionally as a special.
> CNBC is happier with comic Dennis Miller, whose talk show is doing better in
> the ratings.

> CNBC has been trying for the past two years to create a prime-time identity.
> Most of its business-oriented viewers flee when the workday's done.

One silly qestion. How do they know it? How do they know whether I am
watchin g MAc show or not? If they do not know how can they count?

- Show quoted text -

Quote:
> ---
> Outgoing mail is certified Virus Free.
> Checked by AVG anti-virus system (http://www.grisoft.com).
> Version: 6.0.802 / Virus Database: 545 - Release Date: 26/11/2004


 
 
 

Are You Kidding Me? Johnny Mac Gets Canned

Post by wen.. » Tue, 07 Dec 2004 04:55:32


Quote:

> One silly qestion. How do they know it? How do they know whether I am
> watchin g MAc show or not? If they do not know how can they count?

YOu never heard of Nielsen ratings?

Traditioonally, TV ratings have been compiled by A.C. Nielsen and co --
they use variou smethods, but the most important ones involve 1) giving
people paper diaries to fill out with what they watched; 2) installing a
box to monitor TV use. From these data, they extrapolate using more or
less standard sampling/statistical techniques.

TiVo users, of course, are telling their TiVos all the time what they
watch, and TiVo, too, now compiles this data (and has a deal with Nielsen
to produce ratings).

wg

 
 
 

Are You Kidding Me? Johnny Mac Gets Canned

Post by Kunnd » Wed, 08 Dec 2004 23:52:15

Wasn't it just a matter of time?!
:)


http://www.southflorida.com/movies/sns-ap-tv-mcenroe,0,4187476.story?...
s-ap-tv-headlines

Quote:

> NEW YORK -- From a TV standpoint, it was a straight-sets loss: John
> McEnroe's talk show was axed Friday by CNBC after barely six months on the
> air. McEnroe may have had more people watch his tennis matches -- in
> person -- than watched his talk show some nights.

> The show was averaging 75,000 viewers a night, less than half of the
> viewership for business programming in the time slot before "McEnroe" went
> on the air. On some nights, it didn't get a Nielsen Media Research rating
at
> all, meaning the audience was too small to measure.

> It will be replaced next month by "The Big Idea," a talk show with
> advertising executive Donny Deutsch as host, which has run on CNBC
> occasionally as a special.
> CNBC is happier with comic Dennis Miller, whose talk show is doing better
in
> the ratings.

> CNBC has been trying for the past two years to create a prime-time
identity.
> Most of its business-oriented viewers flee when the workday's done.

> ---
> Outgoing mail is certified Virus Free.
> Checked by AVG anti-virus system (http://www.grisoft.com).
> Version: 6.0.802 / Virus Database: 545 - Release Date: 26/11/2004