The Boston Marathon provides the perfect backdrop to see what's wrong
with Road Racing and Track & Field in this country. Something is wrong
the best, a supposedly, prestigious event like the Boston Marathon can do
sell it to ESPN2, with minor coverage on ESPN. The ESPN presentation isn't
even listed in TV Guides sports listings for the week. Most likely people
only have ESPN will never even know that the Boston Marathon had any
on TV (12:30am Tuesday). What idiots got sucked into buying air time for
deal? ESPN2 has VERY limited market penetration. I live in suburban
NY (7 miles away). This is a decent sports market and Adelphia cable only
provides ESPN coverage. Adelphia Cable has been promising us ESPN2
coverage for years. I called Adelphia Cable and now their saying it will
be here by
November 97. They told me November 96 last year.
According to Runners Worlds Magazine (April 97) 1996 Running shoe
"went through the roof". Why aren't these companies putting OUR money back
into OUR sport. Road Runner are providing most these sales. Runners are
ridiculous prices for their shoes only to see NO running TV programs or
It would seem that common sense suggests that these companies should
trying to interest more athletes into our sport. A sport which can make
these kinds of profits. I'm quite sure that if the guy that makes beef
and spray paints his head can afford hours of network air time, whats
with Nike, New Balance, etal.. Your telling me they can't even ante up for
network coverage of the Boston Marathon? Sick!!! What good is New Balance
putting up one million dollars for a USA record breaking Boston Marathon
effort if only a few people get to watch the event, or even know it
(except the winner).
Last year Saucony sponsored a running program which I enjoyed. So
"Loyal to the sport" I tried a pair. I didn't like them, but at least I
their product. I'm convinced that if a small company with a DECENT product
would sponsor a REGULAR Road Racing program and ACTUALLY give back to OUR
sport they would hurt the big boys market share real quick. Any
entrepreneurs out there?
After Uta's and Moses gutsy performances last year how could the
to be stick this event on ESPN2. It's an insult to these great athletes
all Road Runners in general. It would appear the second 100 years of the
Boston Marathon are not much different than the very 1st races. As far as
available coverage, it will be a few short clips and maybe a photo in the
newspaper. I'm sure the founders of this race would be VERY disappointed
BAA. After 100 years this race, this sport, deserves better.
Anyone agree or disagree?