I think the "Be The Bunny" ad has set back the image of cross-country
runners 30 years. They are all pictured as nerd types. Thank God for
the recent Nike cross-country ad that I saw. The ad first asks "Why Do I
Run?" A high school runner introduces himself basically as a back of the
packer. A race starts and he is continually passed. When he finishes
he's in his normal position. The runner then asks again "Why Do I Run?"
and answers his own question: "For The Glory."
Says it all!. And you wonder why Nike is dominating the market.