Ads: "Be The Bunny" vs. "Why Do I Run?"

Ads: "Be The Bunny" vs. "Why Do I Run?"

Post by JBart77 » Thu, 17 Jul 1997 04:00:00


I think the "Be The Bunny" ad has set back the image of cross-country
runners 30 years.   They are all pictured as nerd types.   Thank God for
the recent Nike cross-country ad that I saw.   The ad first asks "Why Do I
Run?"   A high school runner introduces himself basically as a back of the
packer.   A race starts and he is continually passed.  When he finishes
he's in his normal position.  The runner then asks again "Why Do I Run?"
and answers his own question: "For The Glory."

Says it all!.   And you wonder why Nike is dominating the market.

Jim Bartlett

 
 
 

Ads: "Be The Bunny" vs. "Why Do I Run?"

Post by IndyRun » Fri, 18 Jul 1997 04:00:00

I was glad  to see nike do an ad with runners rather than Jordan or Woods
or some sports psychiatric therapy group.  But I thought the ad was not
what it could have been and fell short of the mark.  Plus reference the
statement "Why do I run"?  The answer should be, to get away from nike and
their company policies and procedures overseas.  And at local road events
I see as many Asics, Adidas, Saucony,  etc., as I do Nike, by runners.
They (nike) definatley have the advantage overall though, true.  Besides,
the Energizer Bunny sells batteries not running shoes.  Everyready is
probably the king of batteries, don't know.
David/IndyRunr

 
 
 

Ads: "Be The Bunny" vs. "Why Do I Run?"

Post by DPFrazie » Fri, 18 Jul 1997 04:00:00

Also, I have heard alot of positive comments on the "Be the Bunny"
campaign ads.  Every race you go to you hear people talk about the ads.
Much more than nike commercials.  At the Arts Fesival River Run in
Evansville this spring 3 ladies were even dressed up as pink Energizer
bunnies, and made ESPN's race of the month show.  I know of people asking
about Bunny merchandise and where they can buy it.  I think the Energizer
ads are great and have made great conversation and exposure to running.
Plus it's a comedy peice, don't try and read to much into it, geeeeesh.  I
say "Thanks Energizer" and I support your product and your treatment of
your workers.  :)
David/IndyRunr

 
 
 

Ads: "Be The Bunny" vs. "Why Do I Run?"

Post by boick.. » Fri, 18 Jul 1997 04:00:00

Quote:

> I was glad  to see nike do an ad with runners rather than Jordan or Woods
> or some sports psychiatric therapy group.  But I thought the ad was not
> what it could have been and fell short of the mark.  Plus reference the
> statement "Why do I run"?  The answer should be, to get away from nike and
> their company policies and procedures overseas.  And at local road events
> I see as many Asics, Adidas, Saucony,  etc., as I do Nike, by runners.
> They (nike) definatley have the advantage overall though, true.  Besides,
> the Energizer Bunny sells batteries not running shoes.  Everyready is
> probably the king of batteries, don't know.
> David/IndyRunr

I kind of liked the new Nike comercial with the runners in it.. It was
almost sort of inspirational.. :) And it was news to me about Nike's
overseas practices,  but I get free nike shoes through my coach,  so if
I don't have to by the shoes I will wear them.. Happy Running...
Brian