Just read in the local paper that*** Ebersol, president of NBC, is
considering farming out some of the less televised events to NBC's
cable partners: CNBC and MSNBC.
This seems like a great idea and an evolution from the TripleCast in
1992 (good idea, poorly done).
This could be a chance for the fans of track and field to campaign to
have those events shown (outside of the coverage the main network will
provide to the 100,200, 110H/100, 400, 400H, LJ, a few field events
finals. If we can campaign for this and then watch (I will be taping
since I hope to be there), it might lead to more track on TV. Rating
talk especially when those ratings reflect people who spend money (see
golf and NASCAR).
So, e-mail support for this idea to Ebersol and write letters. This
may actually be something that we can make grow. I plan to write to
Craig Masback and see if he can meet with NBC to discuss how to
I realize that not everyone has cable and some of those who do may not
have one or both of the networks, but this is a good option.