Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Garrison Hilliar » Fri, 18 Jul 2003 00:19:14


http://news.bbc.co.uk/sportacademy/hi/sa/special_events/cycling/newsi...
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Phil, Squid-in-Trainin » Fri, 18 Jul 2003 06:10:29

http://news.bbc.co.uk/sportacademy/hi/sa/special_events/cycling/newsi...
00/3030160.stm

"If you ride more than a couple of miles a day and have a high-performance
racing or mountain bike, then it's worth forking out the extra cash for the
proper gear."

WTF?!?

--
Phil, Squid-in-Training

 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Doug Huffma » Fri, 18 Jul 2003 06:17:27

WTF indeed.  I ride more than 5K miles/year (and more than that this year)
on a steel bike priced like titanium and gold that I bought just so that I
don't need to BUY BUY BUY bike specific rags.

Bike retailers' biggest enemy is their marketing philosophy.


http://news.bbc.co.uk/sportacademy/hi/sa/special_events/cycling/newsi...

Quote:
> 00/3030160.stm

> "If you ride more than a couple of miles a day and have a high-performance
> racing or mountain bike, then it's worth forking out the extra cash for
the
> proper gear."

> WTF?!?

> --
> Phil, Squid-in-Training


 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Doug Huffma » Fri, 18 Jul 2003 08:46:27

Now there's a subtle way to introduce race into the non-issue.  Are you
Nigerian?


Quote:
> Does anybody who's ridden for any amount of time still read BuyCycling for
> Whitey magazine?

> --
> http://home.sport.rr.com/cuthulu/     human rights = peace
> When this load is DONE I think I'll wash it AGAIN ...
> 1:14:21 PM 16 July 2003

 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by A Muz » Fri, 18 Jul 2003 14:57:22

http://news.bbc.co.uk/sportacademy/hi/sa/special_events/cycling/newsi...

Quote:
> > 00/3030160.stm
> > "If you ride more than a couple of miles a day and have a
high-performance
> > racing or mountain bike, then it's worth forking out the extra cash for
> the
> > proper gear."

message

> > WTF?!?



Quote:
> WTF indeed.  I ride more than 5K miles/year (and more than that this year)
> on a steel bike priced like titanium and gold that I bought just so that I
> don't need to BUY BUY BUY bike specific rags.

> Bike retailers' biggest enemy is their marketing philosophy.

_OUR_  'marketing philosophy'???
WTF?!?
--
Andrew Muzi
www.yellowjersey.org
Open every day since 1 April, 1971
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Ted Bennet » Fri, 18 Jul 2003 15:32:33

Quote:

> >Now there's a subtle way to introduce race into the non-issue.  Are you
> >Nigerian?

> On the contrary. Look through BuyCycling magazine and see how many non-white
> people you see, then look up from the magazine and see how many you see in
> the
> real world. BuyCycling, indeed Rodale in general in all of their
> publications,
> seem to go out of their way to exclude minorities. Recently, the only black
> people I've seen in the magazine have been in ads for charity bike rides.
> Asians? Hispanics? Forget it.

Actually, the more serious problem is that Bicycling is now more about
selling cars than bikes.  Count up how many full page ads they run, at
around $25,000 each, for cars and trucks, relative to bikes, bike gear
and bicycle advocacy.

--
Ted Bennett
Portland OR

 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Bald Headed John Kan » Fri, 18 Jul 2003 21:08:22

Quote:
> Actually, the more serious problem is that Bicycling is now more about
> selling cars than bikes.  Count up how many full page ads they run, at
> around $25,000 each, for cars and trucks, relative to bikes, bike gear and
> bicycle advocacy.

Yeah they could at least run a full page B&W add for LAB.
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by A Muz » Fri, 18 Jul 2003 22:16:40

Quote:

> > >Now there's a subtle way to introduce race into the non-issue.  Are you
> > >Nigerian?
> > On the contrary. Look through BuyCycling magazine and see how many
non-white
> > people you see, then look up from the magazine and see how many you see
in
> > the
> > real world. BuyCycling, indeed Rodale in general in all of their
> > publications,
> > seem to go out of their way to exclude minorities. Recently, the only
black
> > people I've seen in the magazine have been in ads for charity bike
rides.
> > Asians? Hispanics? Forget it.



Quote:
> Actually, the more serious problem is that Bicycling is now more about
> selling cars than bikes.  Count up how many full page ads they run, at
> around $25,000 each, for cars and trucks, relative to bikes, bike gear
> and bicycle advocacy.

For an eye opening experience with Buycycling's advertising structure, page
through a subscription copy and a bike shop copy together.  Thye used to get
hate mail from dealers about the deep discount ads, being on the rack right
in the bike shop.  Now LBS copies just show 'filler' ads . Problem solved.

--
Andrew Muzi
www.yellowjersey.org
Open every day since 1 April, 1971

 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Garrison Hilliar » Fri, 18 Jul 2003 23:31:12



Quote:
>Does anybody who's ridden for any amount of time still read BuyCycling for
>Whitey magazine?

Does anybody who's ridden for any amount of time know how your message
ties into the BBC site I posted?
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Garrison Hilliar » Fri, 18 Jul 2003 23:34:53



Quote:
>Asians?

In almost every issue... Nelson Lu, one of their bike reviewers, is of
Asian heritage.
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Garrison Hilliar » Sat, 19 Jul 2003 14:49:42

Quote:

>"Doug Huffman" > Now there's a subtle way to introduce race into the
>non-issue.  Are you
>> Nigerian?

>Doug, he's still smarting because last year he wrote a rant to and about
>Bicycling Magazine demanding they put a dark-skinned rider on their February
>issue because it is Black History month in the U.S.  They ignored him and
>that hurt his ego big time.

Hmmm...
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Slider269 » Sat, 19 Jul 2003 19:58:53


Quote:
> On Wed, 16 Jul 2003 19:46:27 -0400, "Doug Huffman"


Quote:

> >Now there's a subtle way to introduce race into the non-issue.  Are you
> >Nigerian?

> On the contrary. Look through BuyCycling magazine and see how many
non-white
> people you see, then look up from the magazine and see how many you see in
the
> real world. BuyCycling, indeed Rodale in general in all of their
publications,
> seem to go out of their way to exclude minorities. Recently, the only
black
> people I've seen in the magazine have been in ads for charity bike rides.
> Asians? Hispanics? Forget it.

They are aiming for their target demographic. Recreational and competitive
cycling are, to use your term, "Whitey" sports. I've done several charity
rides and have never seen an African-American. Never. The only
African-Americans I see riding bikes are riding Wal-Mart specials. If you
want to see Latinos and African-Americans in a bicycling magazine, buy
"Lowrider Bicycle". Believe me, if there were lots of African-American and
Latino recreational cyclists, they would be targeted. Money is green, no
matter from whom it comes, Kevvie.
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by R.Whi » Sat, 19 Jul 2003 22:02:58

Quote:


> > >Now there's a subtle way to introduce race into the non-issue.  Are you
> > >Nigerian?

> > On the contrary. Look through BuyCycling magazine and see how many non-white
> > people you see, then look up from the magazine and see how many you see in
> > the
> > real world. BuyCycling, indeed Rodale in general in all of their
> > publications,
> > seem to go out of their way to exclude minorities. Recently, the only black
> > people I've seen in the magazine have been in ads for charity bike rides.
> > Asians? Hispanics? Forget it.

> Actually, the more serious problem is that Bicycling is now more about
> selling cars than bikes.  Count up how many full page ads they run, at
> around $25,000 each, for cars and trucks, relative to bikes, bike gear
> and bicycle advocacy.

That's why I quit buying Autoweek and started buying BuyCycling.
I love seeing the new cars.
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by Slider269 » Sun, 20 Jul 2003 05:18:29


Quote:


> >They are aiming for their target demographic. Recreational and
competitive
> >cycling are, to use your term, "Whitey" sports. I've done several charity
> >rides and have never seen an African-American. Never. The only
> >African-Americans I see riding bikes are riding Wal-Mart specials.

> Imagine what it would do for LBSes if BuyCycling broadened their target
market
> to ALL cyclists instead of a monied, white elite. Imagine what it would do
for
> the sport. At the very least, Bicycling should change its name to
Expensive
> Bicycling or something.

But people who buy bikes as cheap transportation don't spend money on
cycling. Guys on DUI specials don't buy Castelli shorts, or fancy Giro
helmets. They also don't care about training tips, or nutrition tips, or
articles on cycling destinations. The people who currently read Bicycling
do. Hence, the preponderance of monied white people in Bicycling. As I
stated before, if you want to see minorities in a bicycle-oriented magazine,
read "Lowrider Bicycle".
 
 
 

Perhaps someone should tell "BICYCLING" mag's "Style Man" about this...

Post by H. Gu » Sun, 20 Jul 2003 06:14:33

Quote:
> >They are aiming for their target demographic. Recreational and competitive
> >cycling are, to use your term, "Whitey" sports. I've done several charity
> >rides and have never seen an African-American. Never. The only
> >African-Americans I see riding bikes are riding Wal-Mart specials.

that's 100% contrary to my experience in d.c. i'd say half of the people
i see, regardless of race, are on their wal-mart specials. titanium isn't
just the white man's (financial) burden. i've no doubt that tampa is
a different world.

Quote:
> Imagine what it would do for LBSes if BuyCycling broadened their target market
> to ALL cyclists instead of a monied, white elite. Imagine what it would do for
> the sport. At the very least, Bicycling should change its name to Expensive
> Bicycling or something.

they've leaned that way for at least the last 15 years. it's the
unobtanium frame that gets the enthusiast drooling, so that's naturally
what they feature. but they should feature at least one bike a month for
the population that can't drop $3K on a bike.