NoDQ.com > WWE > Bonnie Hammer on What She Thought WWE Should Be

NoDQ.com > WWE > Bonnie Hammer on What She Thought WWE Should Be

Post by Karolina Dean...Big money weave a mighty we » Wed, 21 Dec 2011 10:22:14

        NoDQ.com > WWE > Bonnie Hammer on What She Thought WWE Should Be
Posted by Steve Carrier on 12/19/2011 at 03:21 PM

- The New York Times ran a feature today on NBCUniversal executive
Bonnie Hammer that featured quotes from WWE CEO Vince McMahon. Vince
said about working with Hammer:

"She just came in and rolled up her sleeves. She taught us a lot about
network quality writing, story arcs, character development. She really
helped the overall brand."

Hammer told The Times that she thought WWE should be a male soap opera
and decided that a heavy sports emphasis of WWE's programming limited
its audience.