Former Apple exec: 'Apple haven't invented anything'

Former Apple exec: 'Apple haven't invented anything'

Post by Karolina Dean...Big money STILL weaves a mighty web.. » Thu, 13 Sep 2012 04:31:49


As Apple (AAPL) prepares to launch what by all accounts will be the
most successful device it has ever built and just a few weeks after
the company was awarded more than $1 billion in damages when Samsung
(005930) was found to have infringed on its IP an article penned by
a former Apple executive questions exactly what Apples role is in the
consumer electronics industry. Jean-Louis Gassee, who came very close
to becoming the president of Apple in the late 1980s before being
ousted by CEO John Scully and Apples board, claims that while Apples
success in the industry cannot be disputed, its perception as an
innovator is open to discussion.

Apple havent invented anything, was the title of Gassees Monday
note column on The Guardian last week. In it, the former executive
says that Apple is not an inventor but rather a master when it comes
to taking existing ingredients and *** up a masterpiece.

The iPad, for example, was clearly the first consumer tablet to see
success on a large scale, but the concept of a consumer tablet had
been around for 30 years before Apple unveiled its first iPad in 2010.
Similarly, the iPhone was clearly a reimagining of the smartphone
rather than a new and novel product.

Likening late Apple co-founder and former CEO Steve Jobs to a chef,
Gassee argues that Apples true talent lies in taking existing
products and concepts, and transforming them not in inventing new
products.

The basic ingredients are the same, Gassee writes while discussing
the iPAQ as a predecessor to the iPad, Software is all zeroes and
ones, after all. The quantity and order may vary, but thats about it.
Hardware is just protons, neutrons, electrons and photons buzzing
around, nothing original. Apple didnt invent anything, the iPad is
simply their variation, their interpretation of the well-known tablet
recipe.

Gassee says that this line of thinking is myopic but technically
accurate, and concludes that Jobss ability to take the same list of
ingredients that was used to create a device and rework them to create
unique new products was uncanny regardless of whether or not Apples
products are labeled as inventions.

 
 
 

Former Apple exec: 'Apple haven't invented anything'

Post by That Don Gu » Thu, 13 Sep 2012 09:09:41


Quote:
>Apple havent invented anything, was the title of Gassees Monday
>note column on The Guardian last week. In it, the former executive
>says that Apple is not an inventor but rather a master when it comes
>to taking existing ingredients and *** up a masterpiece.

>The iPad, for example, was clearly the first consumer tablet to see
>success on a large scale, but the concept of a consumer tablet had
>been around for 30 years before Apple unveiled its first iPad in 2010.
>Similarly, the iPhone was clearly a reimagining of the smartphone
>rather than a new and novel product.

By that definition, no computer company has "invented" anything -
instead, they have taken existing things such as ICs, keyboards, and
video displays.  (Okay, MAYBE the mouse is an "invention" in this
sense.)

-- Don

 
 
 

Former Apple exec: 'Apple haven't invented anything'

Post by David E. Powel » Thu, 13 Sep 2012 11:08:17

Quote:


> >Apple havent invented anything, was the title of Gassees Monday

> >note column on The Guardian last week. In it, the former executive

> >says that Apple is not an inventor but rather a master when it comes

> >to taking existing ingredients and *** up a masterpiece.

> >The iPad, for example, was clearly the first consumer tablet to see

> >success on a large scale, but the concept of a consumer tablet had

> >been around for 30 years before Apple unveiled its first iPad in 2010.

> >Similarly, the iPhone was clearly a reimagining of the smartphone

> >rather than a new and novel product.

> By that definition, no computer company has "invented" anything -

> instead, they have taken existing things such as ICs, keyboards, and

> video displays.  (Okay, MAYBE the mouse is an "invention" in this

> sense.)

> -- Don

Well, Apple did buy the Mouse and Graphic Interface stuff from Xerox, but Steve W. basically invented the external disk drive, and the Steves developed the PC in the layout we'd recognize today, back in the late 1970s.

Apple also developed Quicktime, the iPod, and the iPad. Smartphone layout stuff and software was also Apple.

People can say Apple was inspired by some other ideas on some of their stuff but to say the company "Never invented anything" ignores a lot of history, as I am sure Kar. Dean would agree, no tto mention this scientist who should know it too IMO.

DEP

(Remembers when Apple was considered the ultimate rebel, anti-establishment computer company.)