Posted by Chris Kaufman on 08/17/2009 at 02:12 AM
A Monday report in entertainment trade journal Variety discusses WWE's guest
hosting gimmick on RAW, noting that WWE RAW has effectively become part of
the "talkshow circuit" for celebrities
to promote projects.
The article, which acknowledges the mainstream publicity WWE has already
received for episodes featuring Jeremy Piven and Seth Green, quotes
Stephanie McMahon in saying that the program raises the company's awareness
in Hollywood and will hopefully translate to new viewers.
The Variety report deems the program successful thus far, saying that RAW
viewership is up 10% since introducing the program.
Planned to last until early next year--possibly through WrestleMania 26--the
program has attracted many recognizable Hollywood and sports names.
According to the article, Bob Barker, Al Sharpton, Nancy O'Dell, Floyd
Mayweather and LeBron James have been booked for future episodes. Freddie
Prinze, Jr. hosts Monday's edition.
Meanwhile, Pete Wentz, Ashlee Simpson, the Osbournes, Danny DeVito, Regis
Philbin, Kelly Ripa, Jimmy Fallon, Rachael Ray, MC Hammer, Woody Harrelson,
Serena Williams and Ashton Kutcher are all in talks to host.
A PWTorch.com report on RAW viewership since the gimmick's
debut interestingly reveals that aside from Shaquille O'Neal, whose edition
of RAW scored the highest rating, the celebrity hosts have produced the
worst-performing episodes of the program.