NoDQ.com > WWE > WWE gaining female fans, WWE to raid ROH talent?

NoDQ.com > WWE > WWE gaining female fans, WWE to raid ROH talent?

Post by Patient Zero 2.03..Proud member of Obama's Death Pane » Sat, 22 Aug 2009 10:31:07

  NoDQ.com > WWE > WWE gaining female fans, WWE to raid ROH talent?
Posted by Chris Kaufman on 08/20/2009 at 05:16 PM

- PWInsider.com reports that at least 4 or 5 talents from the Ring of Honor
promotion are being talked about within WWE. Word is that WWE might be going
after some of the ROH talents because of ROH airing on Monday nights now and
their campaign of "wrestling returns to Mondays."

- According to an article by The New York Post, WWE has begun to attract an
increasingly female audience. The article states that college-aged female
viewers were up 34%, 25-34 year old viewers were up 13.7% and they are up
23% with women over 50 years old. The article also says that "lust" is a
determining factor, because "These guys all look like body-builders instead
of just big guys." WWE is also planning an apparel line, new toy lines and
other branded products targeted at females to take advantage of this new
trend in viewing. The article also mentions that the new "softer WWE PG
rating" has helped attract new sponsors like 7-Eleven and Pepsi Max to the
company.

WWE COO Donna Goldsmith had the following to say:

"When we were a little more edgy, we lost a lot of women. They weren't as
comfortable watching with their kids. But now that we are more
family-friendly, it's a perfect reason for them to come back."

--
A PWTorch.com report on RAW viewership since the gimmick's
debut interestingly reveals that aside from Shaquille O'Neal, whose edition
of RAW scored the highest rating, the celebrity hosts have produced the
worst-performing episodes of the program.