Apple Prepares to Crush Apple Store Unions
Starting today, Apple Store managers will have to undergo
euphemistically-titled "union awareness" training, to learn about
attempts by employees to unionize. It's safe to say Apple doesn't want
unions getting in the way of their creepily efficient customer
While there are plenty of worse places you could be working than the
Apple Store, all is not perfect in the gleaming temples to
consumerism. Workers complain of rigorous hours and low pay, like any
retail job, as well as Apple-specific hardships, the constant threat
of censure for something as trivial as saying "unfortunately" too
Apple must be feeling the heat from a potential populist Genius
uprising. One Apple Store employee launched an effort to unionize US
Stores this summer; in Italy, Apple Store employees have already gone
on strike for improved working conditions.
Cnet reports on the "Union Awareness" program, just launched today:
"This course is intended to provide managers with a practical
understanding of how unions affect the workplace, how and why
employees organize, and the legal do's and don'ts of dealing with
unions," the training description reads. "This is a mandatory class
for all new managers, and is required biannually for all managers."
The posting adds that the course "is a great opportunity to meet our
legal team and ask any questions you may have."
On the plus side, if Apple decides to really go the anti-union route,
we can expect their propaganda videos to be way slicker than Target's