NBC: LOW RATINGS, HIGH PRODUCT PLACEMENT

NBC: LOW RATINGS, HIGH PRODUCT PLACEMENT

Post by Karolina Dean...Big money weave a mighty we » Sat, 24 Dec 2011 11:20:40

Man, if I watched Chuck, that totally would have been the reason why
I went to get a Subway sandwich during my lunch break today. Because
every time I hypothetically think of getting a foot-long Oven-Roasted
Chicken ***, I hypothetically associate it withthat girl from
Chuckand that spy thing they doand, um, Chuck.

So, yeah, Ive never seen an episode of Chuck, but according to new
figures from Nielsen, people really relate the two: the time Big Mike
says that his ***ping hasnt been that bad because his ***pers
brought sandwiches was the fifth most remembered product placement of
2011. Rounding out the top five:

Sheldon using Purell and Amy suggesting everyone play Twister on The
Big Bang Theory (#1 and #3), Tessa drinking Red Bull on
Suburgatory (#2), and Beckett driving a Ferrari on Castle (#4).

The Nielsen blog posting also reveals that of the 10 series with the
highest amount of product placement activity, four of them are on NBC
and nine are reality shows (Idol topped the list with 577
occurrences). The only exception: Friday Night Lights Goes to
Applebees at #8 with 201. Looks like Modern Family is going to
have to step its Target-and-iPad-loving game up for 2013 this is the
only award the show hasnt won.