> This is the worst piece of uninformed garbage to have come across
> N-B-$ee $port$ executives have said again and again that they have
> tailored their presentation specifically to target FEMALE VIEWERS
> who don't usually watch sports. Their rationale: men will watch
> almost anything, but women want soap-operas built around certain sports.
> How N-B-$ee came to that conclusion with audience research methods
> that are inexact and may be biased is debatable.
Sorry, I hadn't read that. And I have been following things pretty
closely. Don't know how that slipped by me. However, it only further
proves my point. NBC is in business to draw the biggest audience possible
for the advertisers. That's where the money is. And most of the big bucks
from advertising come from the USA. NBC is obligated, by selling time to
these sponsors, to draw the largest American audience they can.
> The above paragraph is a good example of why people around the world
> despise "ugly Americans" who are arrogant, myopic, and self-centered.
> You fit that label to a T.
I'm not any of those, I'm just pointing out NBCs rationale for their
coverage. I'd like to watch the other Olympians also. Anybody who has
sacrificed to be there deserves coverage. And I'm sure many 100s of the
athletes have faced much greater odds than the American swimmers or
gymnasts who have been practically heaped upon with money and technology to
make a good showing this year. I'm sorry that we don't see more coverage
of some of the other non-USA-popular events also.
> The games is an INTERNATIONAL event, not "America's Games" as
> N-B-$ee marketers would want you to believe.
> The world does NOT revolve around the United States.
The games ARE international, NBC is not. They are an American company,
selling time to primarily American sponsors, who are trying to sell
products to an American audience. Whether you think it's right or not,
America runs on big business. You just can't expect them to tailor their
broadcast to the whole world. I guess the day that we have an
international broadcaster selling equal value time to international
sponsors, who are trying to sell products to an international audience,
things may change.