NBC has told us that there's a lot more
> to the Olympics than just the actual events themselves. This argument
> has been is response to queries/critiques regarding the surfeit of
> background programming, or "fluffy" human interest stories of individual
> sacrifice/hardships endured en route to the Olympic "dream." They do
> these stories for the marquee sports, but have also applied the logic
> behind these stories as a way of presenting, at times, other events.
> But soccer and the U.S. rise in it might begin to change our
> I hope
> the Olympics go bad for NBC and Atlanta because speculative money needs
> to be made threatened and frightened by the prospect of overusing
> this event. That's the only chance to wrestle the IOC into a policy
> that truly puts the games first, because the market will not.
> It's not socialism I'm desiring, just intelligent and responsible programming.
> in our national ignorance is more than passive, it's pro-active. They
> are to be condemned for being poor global citizens.
The alarming thing is that the networks here might decide to do the same
with soccer once it becomes popular enough in the US; can you imagine
hearing all about the long and arduous road to fame for (Bebeto,
Klinsmann.... whoever) the moment a goal is scored? "And that's a
marvellous goal by Bebeto......"... cut to sequence of his life as a
young boy in Brazil, his difficult rise to fame, etc.
I think the big problem here is that the very nature of the Olympics has
changed drastically over the years; while money can be good for a sport,
it can also be bad, as clearly shown by the Atlanta Games. Sure, a good
sportsman(or woman) should be able to make a living out of what they do
best; but why should a television network make money out of presenting
everything as one big soap opera? Again, I think a die-hard sports fan
would not care too much about the "quest for the dream" soap-opera; hell,
most of us already know (without help from the networks) the life-history
of our favorite sportsmen; it's only the semi-interested viewer who may
instead be watching "E.R." or "Seinfeld" or whatever, who NBC hopes to
attract by this kind of coverage. It's the serious sports fans who have
to suffer from the kind of garbage being dished out. NBC's myopia is
further inexplicable considering the large crowds drawn by soccer so far.
Can't those guys see the dollar signs $$$$$$$ ?
Another inexplicable thing about the way the IOC handed out the
television rights- somebody pointed out that even if NBC were to
broadcast Olympic coverage 24 hours a day, they would be able to cover
onyl a small fraction of all the events; WHY did IOC give exclusive
rights to one network? Why not let networks bid for individual events?
There are more than enough to go around. It may even make more sense
financially for NBC.
Maybe they should stop calling it the Olympic Games and start
calling them the Quadrennial International Games or something. Most of
the Olympic ideals have gone down the drain anyway.
Oh, well; I guess there's nothing for it but to wait till the
End of rant.