Lindros in the Bay Area (Was: Lindros in Quebec City)

Lindros in the Bay Area (Was: Lindros in Quebec City)

Post by Gary L Da » Thu, 12 Sep 1991 05:32:35



Quote:

>That's a harder sell; besides, Gretzky has not entirely conquered
>California which is a better infiltration point for the game, 'cos
>taking the rest of California (the north) will go a longer way in
>forcing the game down the throats of people on the rest of the West
>Coast and Rockies region, and ultimately the rest of the U.S.

>I don't deny that San Jose would also be a good location for Lindros,
>but Gretzky, in a sense, has already broken hockey in California.

>People say Gretzky is big in California? While I don't have first
>hand knowledge, he probably does pretty well in the L.A. market. But
>excepting those Bo knows pieces (big deal, Sonny Bono is them to)
>I've seen none of his commercials in northern California.

Mike, who is in the Bay Area, seems to have confirmed my impressions
of northern California hockey; maybe it will change with the Sharks,
but they need a star.  While Gretzky has access to 60%+ of California
by being in the south, a market roughly under the size of Canada, the
entire mass of California has not been hit and thus no media steam-
roller to couple with the Northeast and inundate the rest of the U.S.

The only other Gretzky commercial I've seen around here is the Easton
adverts for hockey gear, and that's on SCA's "The Hockey Show".  So
contrary to Gerald's thesis of putting Lindros in Washington, it's
more crucial to have Eric in the Bay Area to build on what Gretzky
has started.  The conquest of California is not yet a fait accompli
and it could whither quite quickly with 99's retirement.

gld
--
~~~~~~~~~~~~~~~~~~~~~~~~ Je me souviens ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Gary L. Dare                            Trumps Split! (p.1) - NY Post,

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Lindros in the Bay Area (Was: Lindros in Quebec City)

Post by Scott Fran » Thu, 12 Sep 1991 13:52:52


Quote:

> >That's a harder sell; besides, Gretzky has not entirely conquered
> >California which is a better infiltration point for the game, 'cos
> >taking the rest of California (the north) will go a longer way in
> >forcing the game down the throats of people on the rest of the West
> >Coast and Rockies region, and ultimately the rest of the U.S.


> >I don't deny that San Jose would also be a good location for Lindros,
> >but Gretzky, in a sense, has already broken hockey in California.


> >People say Gretzky is big in California? While I don't have first
> >hand knowledge, he probably does pretty well in the L.A. market. But
> >excepting those Bo knows pieces (big deal, Sonny Bono is them to)
> >I've seen none of his commercials in northern California.

> Mike, who is in the Bay Area, seems to have confirmed my impressions
> of northern California hockey; maybe it will change with the Sharks,
> but they need a star.  While Gretzky has access to 60%+ of California
> by being in the south, a market roughly under the size of Canada, the
> entire mass of California has not been hit and thus no media steam-
> roller to couple with the Northeast and inundate the rest of the U.S.

>gld

I live in San Diego which is virtually a suburb of Los Angeles :-).
I listen to the Kings flagship radio station, I watch Kings games
on Prime Ticket, and I watch local L.A. T.V. shows;  San Diego even
has an IHL hockey team (the Gulls) and so must be considered a
"hockey
town" to some extent.  And yet, I cannot remember seeing any
Wayne Gretzky commercials on T.V., and have heard only a couple on
the radio (I hear more radio commercials with Dave Taylor and Bob
Kudelski than with Gretzky!!), so I think that Gretzky has not even
conquered southern California.  True, there are more sell-outs at
the Great-Western Forum, more people wearing those ugly  (IMHO) King
sweaters, and there is more hockey on T.V. (at least on cable), but
there is still a long way to go.  I think one of the best
indications
that southern California is still not a "real" hockey market is that
once the Kings are bounced from the playoffs, i.e. after the Smythe
Division final, T.V. and radio coverage of the Stanley Cup ends.  I
find nothing more frustrating as a displaced Montrealer (Plea to
ESPN - PLEASE-OH-PLEASE-OH-PLEASE sign a T.V. contract with
the NHL!).  Actually, I have been pleasently surprised (=shocked)
that Prime Ticket has been showing the Team USA Canada Cup
games.  Yesterday, I was ecstatic to learn they were showing the
Canada-USSR game live instead of the USA-Finland game (maybe to
appease Gretzky-Robitaille fans), although my ecstasy turned to
boredom as I watched the game.  As others have noted, the USA
games were more exciting.  Regardless of who deserves to make the
CC final, I am hoping for USA-Canada just so I can watch it!  (As a
friend pointed out, an NHL all-star game that means something.)

Scott