NHL on FOX....SUCKS

NHL on FOX....SUCKS

Post by PC.. » Tue, 07 Jan 1997 04:00:00


  Looks like its that time of year again: glowing pucks, comet trails.
Sega.  All that.  What to do about it?  As some readers have noted,
complaining here probably won't do it, as we're likely just preaching to
the converted.  And yet contacting Fox directly doesn't seem to be
having the desired effect either.  Surely they've received hundreds of
thousands of complaint letters/calls (well, maybe tens of thousands)
about the damn puck, and what is this, year three?  It seems clear
that Fox really doesnt give a damn either way about what the viewers
want.

Why?

My _theory_ is that they get paid the same no matter how many people
watch...this isnt pay per view.  So, why should Fox give a flip about
turning the game into a circus?  As long as Anheuser Busch, et al. keep
buying advertising time, the bank deposits keep getting made, and they
recover their R&D costs on the puck.

But what if, instead of writing Fox, we grit our teeth, sit through
the all star game, and write the sponsors instead, threatening a
boycott of their products until or unless Fox throws the puck in the
garbage?  Advertisers advertise because they see it as a way to increase
sales.  Once they perceive a negative return to their advertising $$,
they'll cut those dollars off.  When that happens, Fox loses big $$
contracts and it hurts their revenue stream _which just may_ get
their attention.  It seems clear as shit that viewer loyalty doesnt
matter for anything to these people.

Write/call the sponsors.  Post addresses and phone numbers.
Hockey fans of the world, unite!

 
 
 

NHL on FOX....SUCKS

Post by J. Brian Pari » Thu, 09 Jan 1997 04:00:00



Quote:

>  Looks like its that time of year again: glowing pucks, comet trails.
>Sega.  All that.  What to do about it?  As some readers have noted,
>complaining here probably won't do it, as we're likely just preaching to
>the converted.  And yet contacting Fox directly doesn't seem to be
>having the desired effect either.  Surely they've received hundreds of
>thousands of complaint letters/calls (well, maybe tens of thousands)
>about the damn puck, and what is this, year three?  It seems clear
>that Fox really doesnt give a damn either way about what the viewers
>want.

>Why?

>My _theory_ is that they get paid the same no matter how many people
>watch...this isnt pay per view.  So, why should Fox give a flip about
>turning the game into a circus?  As long as Anheuser Busch, et al. keep
>buying advertising time, the bank deposits keep getting made, and they
>recover their R&D costs on the puck.

>But what if, instead of writing Fox, we grit our teeth, sit through
>the all star game, and write the sponsors instead, threatening a
>boycott of their products until or unless Fox throws the puck in the
>garbage?  Advertisers advertise because they see it as a way to increase
>sales.  Once they perceive a negative return to their advertising $$,
>they'll cut those dollars off.  When that happens, Fox loses big $$
>contracts and it hurts their revenue stream _which just may_ get
>their attention.  It seems clear as shit that viewer loyalty doesnt
>matter for anything to these people.

>Write/call the sponsors.  Post addresses and phone numbers.
>Hockey fans of the world, unite!

As good as all this sounds.....(and I totally agree with you)..I work
directly with Budweiser......
The people I've spoken with....say that FOX has shown them statistics about
how "successful" the Fox(can't)Trax(worth a shit) is.  Most of these
people...hate it too....but you'd only get reaction from Corporate
Headquarters...and I'll post that on Friday....hehe

I also have an ex-girlfriend who works for FOX.....and she KNOWS how much I
hate their broadcasts.  The answer she got...was that FOX had put so much
money into the development of this idea, that they weren't about to let it
go.  They think it would look bad for their image.....if they quit using it.

I don't know of anyone who likes it.  You lose the magic of puck
movement...you can't see the tape-to-tape passes....of a beautiful glove
save......

Well....off to corporate headquarters....I got my Molotov***tail....and
maybe I can just scare 'em outta using FoxTrax...

I even hate spelling that word....