NBA All-Star Game averages 8 million viewers

NBA All-Star Game averages 8 million viewers

Post by TMC » Wed, 20 Feb 2013 15:49:57

> TNT's Coverage of the 2013 NBA All-Star Game presented by Kia Motors
> Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year

> TNT's exclusive coverage of the 2013 NBA All-Star game presented by
> Kia Motors delivered an average of 8.0 million total viewers, based on
> Nielsen Fast Nationals, an increase of 13 percent over 7.1 million
> total viewers last year. The corresponding 4.6 U.S. HH rating was up
> five percent compared with a 4.4 U.S. HH rating in 2012. The telecast
> peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.

> The network's coverage of the 2013 NBA All-Star Game posted a 13
> percent increase in ***s 25-54 (4,066,000 vs. 3,595,000) and a six
> percent improvement among ***s 18-49 (4,488,000 vs. 4,246,000).
> Additionally, Men 25-54 were up nine percent (2,712,000 vs. 2,493,000)
> and viewership among Men 18-49 increased one percent (3,061,000 vs.
> 3,022,000).

> The 2013 NBA All-Star Game - won by the West, 143-138, behind the MVP
> performance of the Los Angeles Clippers' Chris Paul - garnered the
> highest local ratings in the following markets:

> ? ? ?Miami/Ft. Lauderdale - 12.6 HH rating

> ? ? ?San Antonio - 9.9 HH rating

> ? ? ?Memphis - 9.7 HH rating

> ? ? ?Los Angeles - 9.4 HH rating

> ? ? ?Oklahoma City - 8.9 HH rating

> Houston, the host city of the 2013 NBA All-Star Game, ranked sixth
> among the metered markets with an 8.3 household rating. The city's
> rating was up 80 percent when compared with last year's 4.6 local
> market rating.

> Additionally, according to Bluefin, TNT's coverage of the NBA All-Star
> Game generated 3.4 million comments across social platforms to become
> the most-discussed telecast of the week.

> Source: Nielsen Media Research, based on Fast National Data, Live +SD
> data stream. 2013 NBA All-Star Game compared to historical dates of
> NBA All-Star Game: 1995 through 2012. Bluefin weekly data for the week
> of: 02-11-13 through 02-17-2013 based on Monday through Sunday
> definition, total data, all platforms.

The NBA All-Star Game last night drew a 5.9 overnight, up 9% from last
year. The game itself came under a lot of scrutiny for sloppy play and
all-around apathy from the players, but fans still tuned in. The same
criticisms have been levied at the All-Star Games in other sports,
especially the Pro Bowl. But years ago, everyone loved their sport's
All-Star Game. The players played hard. They played to win. It seemed
like an *event* as opposed to just another random event in the middle
of the season. Things have apparently changed in recent years, but
just *how* much have they changed? Have viewers stopped tuning in to
each of the four major sports' All-Star Games? Let's find out...


Year     2008    2009    2010    2011    2012
Final Rating     9.3     8.9     7.5     6.9     6.8
Total Viewers    14.54M  14.61M  12.12M  10.97M  10.90M
Yikes. Disaster abounds for the MLB All-Star Game on Fox. They've lost
25% of their viewers in the last five years. And to think, all of this
is happening as Bud Selig tries to make the game count and the league
fiddles with the rules every year to keep things fresh.


Year     2009    2010    2011    2012    2013
Final Rating     5.8     7.1     7.7     7.3     7.1
Total Viewers    8.8M    12.3M   13.4M   12.5M   12.2M
In 2010, the Pro Bowl switched from taking place the week after the
Super Bowl to the week before. The game has also been televised on
three different networks, including on ESPN in 2010. Since the move to
the week before the Super Bowl, ratings have jumped for the NFL and
the Pro Bowl has surpassed the MLB All-Star Game as the most-viewed
All-Star Game of the four major sports. While ratings have decreased
in each of the past two seasons, the NFL's numbers are actually
relatively flat since the move, despite many fans speaking out about
the game's lack of physicality and overall sloppiness.


Year     2008    2009    2010    2011    2012
Final Rating     3.8     4.5     3.8     5.2     4.4
Total Viewers    6.334M  7.621M  6.846M  9.093M  7.07M
Since we don't know anything about this year's NBA All-Star Game aside
from the overnight rating, I've left it off the above chart. The low
rating in 2012 is due to the game going head to head with the Academy
Awards on ABC, but aside from the huge increase for the 2011 game, the
NBA has been pretty consistent in their ratings, if not rising
slightly. The overnight for this year ticking up is a good sign for
the league for the final viewership numbers.


Year     2007    2008    2009    2011    2012
Final Rating     0.7     0.5     0.6     0.8     0.8
Total Viewers    673K    852K    1.087M  1.481M  1.317M
And then, there's the NHL All-Star Game, the most erraticly played of
the bunch. The game was canceled in 2005 and 2013 due to lockouts,
wasn't played in 2006 and 2010 due to the Winter Olympics, and won't
be played in 2014 again due to the Olympics. Ten years, five All-Star
Games... makes sense, I guess. But anyway, the last two NHL All-Star
Games have done fantastic numbers in comparison to the other post-2005
lockout games and the end of the NHL's deal with ESPN/ABC. Of course,
the next NHL All-Star Game won't be played for another two years, so
we have no idea if these ratings will hold up or not.

What can we make of the ratings for the four sports overall? The NBA
and NFL have slightly increasing ratings, while the NHL has taken a
massive step forward (still a dozen steps behind the rest of the pack,
though), and has squandered that ratings surge due to the lockout
nixing this year's game and the Olympics eliminating next year's game.

The only sport that's seen a decline in All-Star ratings since 2007?
Major League Baseball.

With all of the All-Star Games behind us for 2013 (already) aside from
the MLB game, it'll be interesting to see if the league's perilous
downward trend continues. I think 11 million viewers for the midsummer
classic is something that MLB and Fox would probably be happy with
given the ratings over the last two seasons. Still though, with all
the complaining about the declining relevance of All-Star Games, it's
ironic to think the only one seeing a significant decline in
viewership is the one claiming to count for something.