London

London

Post by Neil Haywoo » Fri, 02 Apr 1999 04:00:00


Why is it that everyone seems to be helping London as much as they can?

they've already got the whole superleague marketing team down there, and
grants from the EU.

That is not to mention their chairman- Richard Branson. With an owner like
that, why do they need to have all this help. Surely they can 'fend for
themselves' now. they've had three or four years. These resources should be
put back in to Gateshead to help them as they are only new.

loyal Leeds fan

 
 
 

London

Post by David Odd » Fri, 02 Apr 1999 04:00:00

On Thu, 1 Apr 1999 09:22:58 +0100, "Neil Haywood"

Quote:

>Why is it that everyone seems to be helping London as much as they can?

>they've already got the whole superleague marketing team down there, and
>grants from the EU.

>That is not to mention their chairman- Richard Branson. With an owner like
>that, why do they need to have all this help. Surely they can 'fend for
>themselves' now. they've had three or four years. These resources should be
>put back in to Gateshead to help them as they are only new.

I guess it because them going to Wembley is seen as an opportunity to
move them on some more.

OK Wembley looks like being full so theoretically they don't need any
extra marketing but that only applies if all you want to sell is
tickets for the final.

I assume they are marketing London to capitalise (no pun intended) on
their Wembley visit.

However once this is over I think they should set about marketing
Gateshead as you say and also for that matter Sheffield.

Dave

--

Wigan Warriors RLFC - 1998 Super League Champions
(Oh - and Grand Final winners as well)

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London

Post by John Drak » Fri, 02 Apr 1999 04:00:00

Quote:

>Why is it that everyone seems to be helping London as much as they can?

>they've already got the whole superleague marketing team down there, and
>grants from the EU.

Well, IMO, the former is long overdue, and the latter was I think
(unfortunately!) an April Fool.

By contrast, though, how many people would be slagging SLE if they sat back
and did nothing to help London promote their appearance in the Challenge Cup
Final? Maybe they learned a valuable lesson from their shocking failure to
assist Sheffield Eagles to do the same last year. For that we should be
grateful, as fans of the game, rather than a particular club. If Wembley has
a capacity crowd on 1st May, its good for all of us, for our sport, not just
for London Broncos.

Quote:

>That is not to mention their chairman- Richard Branson. With an owner like
>that, why do they need to have all this help. Surely they can 'fend for
>themselves' now. they've had three or four years. These resources should be
>put back in to Gateshead to help them as they are only new.

I've been disappointed too by the apparent lack of involvement in promoting
the club by Mr B, and the *** Group. Maybe this Challenge Cup run is
exactly the kind of thing which will finally convince them they have made a
good investment in RL and that it is time to loosen those purse strings when
it comes to media and marketing.

Happy Easter!

John
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London

Post by stev » Fri, 02 Apr 1999 04:00:00



Quote:
>On Thu, 1 Apr 1999 09:22:58 +0100, "Neil Haywood"

>>Why is it that everyone seems to be helping London as much as they can?

>>they've already got the whole superleague marketing team down there, and
>>grants from the EU.

>>That is not to mention their chairman- Richard Branson. With an owner like
>>that, why do they need to have all this help. Surely they can 'fend for
>>themselves' now. they've had three or four years. These resources should be
>>put back in to Gateshead to help them as they are only new.

>I guess it because them going to Wembley is seen as an opportunity to
>move them on some more.

>OK Wembley looks like being full so theoretically they don't need any
>extra marketing but that only applies if all you want to sell is
>tickets for the final.

>I assume they are marketing London to capitalise (no pun intended) on
>their Wembley visit.

>However once this is over I think they should set about marketing
>Gateshead as you say and also for that matter Sheffield.

You are completely right the marketing is about attracting people to the
sport not one day out at Wembley. When suitable opportunities present
themselves the sport needs to get behind every club, even Leeds and
Bradford, when they are selling out Old Trafford for Semi-finals then
they can afford to be complacent.  

gateshead need help to, having survived so much London have earned both
their day out and the chance to get the best possible shop window.

Quote:
>Dave

--
steve