From the Sporting Life site...what's going on here then....
Leeds Rhinos are hoping to link up with North Queensland
Cowboys - the team who beat them at the weekend in the
Visa World Club Championship - and form rugby league's
Leeds chief executive Gary Hetherington has already
proposed the idea to the Cowboys after being struck by
He wants Leeds' marketing department to become
involved in an exchange of ideas and personnel with
their counterparts at the Townsville-based club.
"We have still much to learn about every aspect of
running a modern-day rugby league club from the
development of young players to the marketing and
commercial side, and there is no better place to learn
here," Hetherington told the Yorkshire Evening Post
"I have been so impressed with the way they do things
here and the Cowboys are at the forefront of so much
that is good in the Australian Super League.
"Every aspect of the club is so professional and their
match-day presentation is unbelievable. The pre-match
entertainment puts everything we do in England in the