I have devised a cunning plan:
Super League should be developed and the final set-up
implemented in the next four seasons using Murdochs money.
After these four seasons we should have a viable and established SL,
hopefully with all the big city clubs Mo wants - I personally favour
Birmingham and Newcastle before Dublin and Glasgow.
The 87m will have run out, but we won't be contracted to Sky
The next step is to sell the tv rights to Channel 4 (or maybe
even Channel 5 by then).
This gives SL terrestrial tv coverage and C4 something to show
between the Italian football season - at the moment they have cross
There is, however, another great advantage: How many of SL's
target audience wake up to Italian football and Transworld sport on a
Two major groups are children, especially those interested in
sport, and the young men who have been flocking to football matches
recently - the readers of Loaded magazine who have been out for ten
pints and a kebab the night before, the "new lads".
A highlights program on saturday morning would stir up great
interest for a live Saturday night match - a 5.30 or 6.00 kick off would
be great before going to the pub for the night in the summer.
Therefore, all matches should kick off on Saturday night, one of them
televised - it would beat The Shane Richie Experience as pre-pub tv.
One last point - just look at what C4 did for American Football
in the 80s. And who didn't know what Kabadi was a couple of years ago?