ATLANTIC/BUSINESS: Yokohama continues sponsorship

ATLANTIC/BUSINESS: Yokohama continues sponsorship

Post by pr.. » Sat, 24 Feb 2001 14:00:42

HIGHLAND PARK, Ill., (February 22, 2001) --  On the heels of their
agreement with Toyota Motor Sales, U.S.A. as their title sponsor, the
CART Toyota Atlantic Championship announced today that it has renewed
their contract with long time associate sponsor, Yokohama Tire
Corporation.  The agreement extends Yokohama's support for the series
for an additional three years carrying their involvement through the
2003 season.  The upcoming 2001 season will mark Yokohama's 13th year of
support for the tradition rich, open-wheeled series.

"Yokohama's 12 years with the Toyota Atlantic Championship has been a
point of great pride for the company," remarked Yokohama Motorsports
Manager, Chris Miller.  "We have always felt that the Atlantics were the
premiere driver development series in the world and look forward to the
next 3 years with great enthusiasm."

For the past 12 years, every car in the CART Toyota Atlantic
Championship has raced on Yokohama racing tires.  Starting in 1998 with
the introduction of the Swift 008.a chassis, all competitors using the
Swift are equipped with 15-inch low profile Yokohama spec racing radial

"I am extremely pleased and proud that the Yokohama Tire Corporation is
continuing it's support of the Toyota Atlantic Championship," series
president Vicki O'Connor said.  "It is through relationships such as
Yokohama's and that of Toyota Motor Sales, U.S.A., that the series has
been able to grow and prosper."

The CART Toyota Atlantic Championship is one of the world's premier
open-wheel development series and a key rung on CART's "ladder system".
It is also noted for its long history of graduating its stars into CART
competition. Among the drivers who have graduated from the Atlantic
Series are CART Champ Car stars Michael Andretti, Jimmy Vasser, Alex
Barron, Memo Gidley, Patrick Carpentier, Alex Tagliani as well as former
series champions Bobby Rahal, Danny Sullivan and Jacques Villeneuve.


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