NHRA/BUSINESS: Prolong Super Lubricants continues sponsorship

NHRA/BUSINESS: Prolong Super Lubricants continues sponsorship

Post by pr.. » Thu, 19 Apr 2001 04:09:04

GLENDORA, Calif. (April 17, 2001) - Prolong Super Lubricants, a worldwide
leader in car-care products and automotive lubricants, has signed a one-year
contract extension with the National Hot Rod Association (NHRA) to continue
their primary sponsorship of the NHRA Northwest Nationals at Seattle
International Raceway. The Irvine, Calif.-based company has sponsored the
race since 1998.

The 14th annual Prolong Super Lubricants NHRA Northwest Nationals presented
by NAPA Auto Parts will be held July 27-29, at Seattle International
Raceway, in Kent, Wash. The $1.8 million race, which will be televised by
ESPN2, is the 15th of 24 events in the $50 million NHRA Winston Drag Racing
Series for 2001.

"Prolong Super Lubricants has enjoyed a longstanding relationship with the
NHRA over the years and we're e***d to renew our title sponsorship of this
great event at Seattle International Raceway," said Fred Petrivelli, vice
president of sales, marketing and motorsports programs for Prolong. "Many
NHRA contestants, including a number of its champions, rely on Prolong
products for success. Our sponsorship of the Seattle event is a logical
outgrowth and we are delighted to have an organization with the national
prominence of NAPA Auto Parts joining us in the venture."

The commitment increases Prolong's involvement with the NHRA. Prolong, a
longtime NHRA contingency sponsor, also provides associate sponsorship for
many NHRA pro category teams, including five-time NHRA Winston champion
Kenny Bernstein, driver of the Budweiser King Top Fuel dragster.

"It's rewarding to see Prolong Super Lubricants extend their sponsorship of
our NHRA Winston Drag Racing Series event in Seattle, one of our most
important markets," said Bob Wagner, NHRA vice president of sales and
business development. "They have certainly demonstrated an ability to
utilize a variety of NHRA sponsorship programs as a part of their marketing
direction over the years. The Prolong Super Lubricants NHRA Northwest
Nationals presented by NAPA Auto Parts has quickly become the leading
motorsports event in the Northwest region of the U.S. With Prolong's
continued support it will continue to build on its great history."  

Prolong Super Lubricants manufactures lubricants for automotive, heavy
industrial, commercial and military applications. The automotive line
includes engine, transmission, fuel treatments and car-care products.
Prolong manufactures grease, penetrant spray, precision oil, cutting oils
and other state-of-the-art products, all containing an exclusive patented

Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body
for the sport of drag racing in the United States. It presents 24 national
events through its NHRA Winston Drag Racing Series. The NHRA has more than
80,000 members nationwide and more than 140 member tracks. The
NHRA-sanctioned sportsman and bracket racing series' provide competition
opportunities for drivers of all levels. The NHRA develops the stars of
tomorrow by offering the Federal-Mogul Drag Racing Series, NHRA Summit
Racing Series, NHRA Summit Import Drag Racing Series and the Street Legal
Program. The NHRA also offers the Castrol GTX Jr. Drag Racing League for
youths ages 8 to 17.


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